Wrinkles indicate age, and particularly for women, are seen as problematic for beauty and worth eliminating, if possible. One reason for minimizing wrinkling is that youthful women are generally viewed as more attractive by men. The best way to deal with wrinkles is to prevent or postpone them for as long as possible.

One of the most important wrinkle preventatives is to avoid sunlight because the sun's rays penetrate the skin surface and physically destroy tissues of the skin, which leads to wrinking. If you seek a tan in the sun, you will without doubt pay for it later with earlier, deeper wrinkles. Tanning is caused by the sun stimulating production of melanin as a protective response against sunburn. Both tanning and burning are separate from the damage that occurs to deeper layers of skin tissues, which is caused by a different ultraviolet bandwidth.If you must have a darker skin color, tanning spas may have lamps that do not emit the damaging rays (carefully evaluate this claim - they are not the burning rays that damage deep skin tissues), and there are pills and topical lotions that dye the skin to resemble a suntan. These alternatives will save the tan seeking woman many regrets over skin care.

Another recommended preventative approach to skin care is to eat a good diet that provides adequate nutrients for maintaining skin health, which can be supplemented with a multi-vitamin or specific vitamins for the skin. Vitamins that are claimed to have beneficial effects for skin health include A, C, D, and E.

Once you have wrinkles, there are some techniques for reducing them. Some creams and lotions are effective in reducing wrinkles. These wrinkle creams act by increasing the volume of tissue cells and smoothing out the wrinkle or line. Thus, they cannot eliminate deep wrinkles. See your physician or pharmacist when buying these creams because only some skin care creams and lotions have this action. The other, ordinary skin care cosmetic products may or may not help smooth your wrinkles, and generally act by covering or hiding them.

The face lift is a proven effective cosmetic surgery treatment for wrinkles, pouches, bags, and sagging skin. You should have severe wrinkling to warrant this expensive and drastic step. The surgeon literally pulls the skin tighter on the bones of the face. Because the skin continues to age, the signs of age will eventually return and another face lift will be needed. However, the elasticity of the skin decreases with age and its ability to respond well to the lift also decreases, so signs of multiple lifts eventually negatively affect aesthetic judgments of the face.

Finally, know what you can and cannot expect from a particular treatment. Topicals, such as creams and serums, may improve skin texture, fine lines and small-to-medium wrinkles; but they usually fail against deep wrinkles, especially the wrinkles caused by facial movements. On the other hand, Botox has an excellent track record in treating motion wrikles but cannot reduce other types of wrinkles or improve skin texture. Wrinkles fillers, peels, cosmetic lasers and other procedures also have their place as wrinkle treatments but are expensive and have to be chosen carefully to match you particular situation.

There are also natural and the healthiest options for getting rid of wrinkles. Here comes a short list of maybe not so trendy but very reliable wrinkle fighters:
* Vitamin A and its precursors carotenoids. I use pure isolated vitamin A but also red palm oil (the richest natural source of carotenoids, thirty times the amount found in carrots), and carrot seed oil.
* Active and stable forms of vitamin C
* Wheat protein
* Sea vegetables, such as kelp
* Cold-pressed avocado oil
* Organic unrefined peanut oil
* Rosemary
* Horsetail
* Comfrey
* Cold-pressed evening primrose oil
* Cold-pressed borage oil
* Rosewood
* All roses
* Geranium
* Soy lecithin

The biggest problem is a lack of patience. Skin changes do not happen rapidly. Keratinocytes, the cells of the epidermis, the skin's outer layer, are replaced about every four weeks. Changes in the dermis, the deeper layer where wrinkles originate, usually take longer. Even under the best of circumstances, changes are usually barely noticeable after one month.